Logo Concept
ECLATANT
We positioned Éclatant as a luxury skincare brand built for the vivid. A brand that protects ink without compromising aesthetics. That heals without stripping identity. That treats skincare like a canvas, for preservation and vibrancy. The resulting world merges editorial French minimalism with rebellious energy—balancing structured typography and monograms with neon overlays, intimate textures, and unexpected boldness.
The Éclatant logo was designed to embody the brand’s sharp contrast between quiet luxury and bold rebellion. The primary wordmark is confident and minimal, with clean lines that nod to both high-fashion heritage and modern skincare sensibilities. It feels structured enough to anchor premium packaging, yet versatile enough to adapt across digital and print. The accent elements, like hand-drawn scripts and alternate lockups—introduce a more personal, expressive layer that channels tattoo artistry and the raw edge of underground culture. Together, the logo system creates a visual rhythm that’s both polished and provocative, giving Éclatant a signature look that feels equal parts skincare ritual and style manifesto.
CREATIVE DIRECTION
Visual Direction
In an industry overrun by clinical claims and sterile packaging, tattooed individuals are often left with uninspired aftercare or overlooked entirely. Our challenge was to reimagine luxury skincare as a ritual of self-expression—building a brand that doesn’t just support tattoos, but celebrates them as art. We set out to create a skincare experience worthy of the stories worn on your skin: something confident, unfiltered, sensual, and unforgettable.
Inspired by analog zines, tattoo flashbooks, and retro beauty ephemera, the visual identity leans into contrast—high gloss vs. raw skin, matte black vs. neon strikes, florals vs. inked limbs. Photography style direction is raw and magnetic. Subjects feel present, powerful, and slightly undone, like a page torn from a cult magazine or an artist’s sketchbook.
Color Palette
Éclatant’s color system is a study in editorial tension—the interplay of refined minimalism and bold disruption. Each hue was chosen to reflect the duality of the brand: high-performance skincare rooted in luxury, with an unapologetic nod to subculture, ink, and electric energy.
Typography
Éclatant’s typography blends classical refinement with modern clarity, designed to echo the brand’s dual identity: elegant yet unapologetic. Headlines and key phrases are set in a high-contrast serif with timeless sophistication, grounding the brand in heritage luxury while feeling editorial and elevated across packaging, print, and digital. This is paired with a clean, contemporary sans serif system that brings balance and readability to product details, captions, and long-form storytelling. Script accents are reserved for expressive moments like overlays, campaign slogans, or signature phrases, adding a personal, ink-inspired energy that feels raw yet refined.
SERVICES
Brand Strategy
Visual Direction
Brand Identity Design
BRAND IDENTITY
