Photography 

Elixir Sol was created to feel like a breath of fresh air in the saturated beauty space. Its strategy proves that minimalist brands can still be rich in emotion, ritual, and story. Through refined storytelling, a distinct visual point of view, and product intentionality, this brand becomes not just something to wear, but something to feel.

Cinematic and softened by grain, the brand’s visuals echo 35mm film, and pages ripped from a vintage magazine: models with sun-warmed skin, natural elements like driftwood and sea grass, and moments that feel lived-in. Shadows are embraced. Light is never overexposed. The world of Elixir Sol is slow, sensual, and sun-kissed—but never loud.

Brand Strategy
Visual Direction
Experience Design
Brand Identity Design
Instagram Template Design
Website Design

Elixir Sol was created as a study in soft power, where conscious formulation and minimalist design converge to redefine what beauty can feel like. Inspired by the warmth of Scandinavian summers and the purity of coastal living, the brand offers a quiet, intentional alternative to the noise of traditional beauty.

This brand strategy explores how sunlight, simplicity, and science can coexist in a premium line of multi-use oils & creams designed to nourish, illuminate, and restore, all without excess.

Elixir Sol was designed as a full-body sensory ritual, meant to be elevated, slow, and grounded in touch. From the first scroll to the final swipe of cream, every interaction is intentional. Think soft, cinematic visuals, ingredient-led storytelling, and messaging that educates through beauty, not pressure.

Color Palette

Soft sand tones, pale sunlight yellow, and charcoal gray create a palette that feels like golden hour by the sea. Subtle, breathable, and effortlessly refined.

Typography

A modern sans-serif system anchors the brand in Scandinavian clarity. Typography is always centered, balanced, and intentionally spacious.