Logo Concept

This brand was designed to embody the duality of softness and strength. Inspired by Parisian fashion houses, floral symbolism, and the philosophy of conscious luxury, Haus of Peonies presents a sophisticated, layered identity built for the woman who curates her wardrobe with both discernment and depth.

The logo mark features a circular seal mark—evocative of heritage couture houses and ateliers of the past. It’s both a stamp of approval and a visual symbol of legacy, quality, and artisanal precision. The emblem captures the spirit of something deeply treasured: a love letter to craftsmanship, made contemporary through refined lines and balanced symmetry.

Brand Strategy
Visual Direction
Experience Design
Brand Identity Design
Website Design

Haus of Peonies is a conceptual luxury fashion brand developed to explore how romantic femininity, cultural refinement, and ethical values can coexist seamlessly within a modern fashion house. The strategy reimagines haute couture through the lens of sustainability—designed for women who believe elegance should be as intentional as it is beautiful.

The customer journey unfolds like a story, from “The Garden Gate” (discovery through Parisian storytelling) to “The Bloom Moment” (luxurious, values-aligned unboxing). Every interaction is intentional, immersive, and designed to reflect the brand’s romantic worldview.

Color Palette

A delicate yet grounded combination of soft blush, deep burgundy, creamy ivory, and rich Parisian black reflects the brand’s layered personality. Blush evokes romantic femininity and the gentle elegance of peony petals; burgundy adds a sense of depth, heritage, and quiet power. Cream offers a natural, luxurious base that signals purity and ethics, while Parisian black anchors the palette with timeless sophistication. Together, the palette creates a mood that feels both couture and conscious—ideal for the modern romantic.

Typography

The brand’s typography system balances handcrafted character with editorial polish. An elegant, calligraphic script is used for accents, infusing the visual language with a sense of intimacy and artisan care—like a handwritten letter from a Paris atelier. Paired with clean, modern serifs for titles and narrative elements, the overall type hierarchy supports both beauty and function. It signals a brand rooted in tradition, yet designed to be lived in.